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Bounce rate (sometimes confused with exit rate)〔(HMTWeb.com "Bounce Rate vs. Exit Rate" )〕 is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site. Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language: Marketing Activities and Metrics Project ). 〕 ==Purpose== Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.〔(Google AdWords Learning Center - Improving Your Content and Site )〕〔 High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors.〔 Interpretation of the bounce rate measure should be relevant to a website's business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, for example on websites sharing specific knowledge on some subject (dictionary entry, specific recipe), the bounce rate would not be as meaningful for determining conversion success.〔http://www.sharpinnovations.com/blog/2014/10/get-to-know-your-bounce-rate〕 In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bounce rate」の詳細全文を読む スポンサード リンク
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